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Aug 7, 2019

Testimonials, reviews and social proof are very important. 

On this episode, we talk about the importance of sequence and collecting testimonials for the entire user journey and not just from clients at their finish line.   

We learned about this from Justin and Michelle Demers of SocialProofClub and encourage everyone…

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Jul 24, 2019

Messaging expert Sani Nielsen talks with Tim about the power and importance of messaging.

“All marketing is messaging, but not all messaging is marketing.” – Sani Nielsen (5:32-5:36)

Timothy Dick

Profit Layer

 

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Learn more about Sani at http://www.saninielsen.com or find her in our free Facebook group every Monday for ProfitLayer’s…

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Jul 10, 2019

“A business needs two types of people to achieve a mass scale without everything going all crazy – the starter and the scaler.” – Timothy Dick (00:55-1:20)

Timothy Dick

Profit Layer

 

There are two archetypes necessary to scale a business to a high seven or eight figures. While it’s possible to build a business to a certain point with only one…

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Jul 9, 2019

“You can’t scale your winning ad campaign in a linear straight line. You have to be methodical about it.”  – Timothy Dick (9:51-10:00)

Timothy Dick

Profit Layer

 

Managing your marketing budget is essential to getting the most out of your campaigns and remaining profitable along the way. The algorithms used by Google, Facebook, and other…

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Jun 28, 2019

“One of the keys to becoming wildly more productive is understanding the concept of the trichotomy of returns.” – Nic Peterson (2:49 – 2:54)

Timothy Dick

Profit Layer

 

Learn to be efficient with your resources as your business grows. 

When your business starts growing, your decisions become more critical. Ideally, you want to minimize your input…

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Jun 12, 2019

“We talk so much about targeting what you want. But you need to go a little further and add a layer of what you don’t want or doesn’t make sense.” – Timothy Dick (11:51-12:10)

Timothy Dick

Profit Layer

 

Exclusion and negative targeting are strategies that business owners often overlook when trying to grow and scale. But they can influence…

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Jun 5, 2019

“Mindset and mental health are key layers in business. If your mind isn’t in the right place, and you’re not able to work through the issues that come up, it’s going to affect your business.” – Timothy Dick (3:15-3:45)

Timothy Dick

Profit Layer

 

Mental health challenges can range from mild bouts of stress to crippling anxiety or…

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May 29, 2019

“Sometimes things do work and we still say they don’t work. We need to identify what ‘working’ is.” – Nic Peterson (1:28-1:36)

Timothy Dick

Profit Layer

 

There’s a big trap that many entrepreneurs fall into. They could be bringing in millions of dollars in revenue while wasting countless hours, money, and energy trying to fix things…

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May 15, 2019

“When you have momentum and your business is growing, stopping everything to build systems for things that don’t matter right now is the worst thing to do.” – Nic Peterson (2:56-3:10)

Timothy Dick

Profit Layer

 

Building systems into your business saves you time and money. Systems let you automate repeated tasks at every stage of your sales…

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May 8, 2019

“It can often seem like your team is lazy and doing the minimum amount of work. But the fact is, you’re not setting complete criteria.” – Nic Peterson (1:14-1:26)

Timothy Dick

Profit Layer

 

How do you know when a task is truly complete? Businesses grow and scale when they apply one key concept that most organizations miss. Understanding…

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May 1, 2019

“We assume that regular functioning at regular times is enough to scale. But it’s not.” – Nic Peterson (5:40-5:46)

Timothy Dick

Profit Layer

When it comes to failure, entrepreneurs need to understand the complexities involved in growing and scaling their businesses. Your business can achieve a 5X return on investment (ROI) and still be…

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Apr 24, 2019

“Organic and paid marketing are exactly the same. You pay for organic with time, and paid with money.” – Glen Hoddinott (39:25-39:30)

Timothy Dick

Profit Layer

 

When organic marketing isn’t enough, marketers look to paid ads on Google, Facebook, and other platforms. Facebook marketing is still one of the most effective ways for businesses to…

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Apr 17, 2019

“Growth is a process of eliminating the friction and limits. It’s not about forcing the thing you’re already doing.” – Nic Peterson (7:56-8:06)

Timothy Dick

Profit Layer

 

There are countless tools and tactics that business owners can use to build their clients, market their businesses, and generate more revenue….

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Apr 10, 2019

“People want to build a balanced life. But you have to deconstruct what that means when you have a business.” – Dan Nicholson (17:05-17:14)

Timothy Dick

Profit Layer

 

Having the right financial processes in your business is critical to your success. Failing to manage your money impacts your ability to market your…

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Apr 3, 2019

“Part of your process as a business owner is celebrating your clients.” – Justin Demers (8:29-8:32)

Timothy Dick

Profit Layer

 

Social proof is a powerful way to demonstrate the value of your services. Testimonials, reviews, and other forms of social proof give prospective clients the confidence to say “yes” to…

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Mar 27, 2019

“The mindset layer is one of the most important… At the end of the day, if your mindset isn’t optimized, you can’t provide the best service because you can’t show up in the best way for your business and your clients.” – Timothy Dick (2:57)

Timothy Dick

Profit Layer

 

Malorie Nicole coaches entrepreneurs to…

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Mar 20, 2019

“ATMs are like little rental properties without tenants, toilets, or trash.” – Carey Buck (25:59-26:02)

Timothy Dick

Profit Layer

 

Success in any industry requires a commitment to persistent action. But with some businesses, the hard work paves the way for an income stream that requires relatively little time, energy,…

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Mar 13, 2019

“If you can connect with people and put something compelling in front of them that can help them grow their business…then it’s just easier and more lucrative.” – Steven Perchikov (17:30-18:00)

Timothy Dick

Profit Layer

 

Inbound marketing strategies have become the go-to method for anyone who wants to generate…

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Mar 6, 2019

“I look at marketing and tactics, but I also figure out what unique combination makes sense for each business.” – Timothy Dick (5:56)

Timothy Dick

Profit Layer

 

Online marketing is a hamster-wheel of new techniques, engaging content, and tactic testing.

Anyone in the online business world knows how overwhelming it…

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EP2: Repeat What Works

Feb 27, 2019

“You want to make money and build your business. Step back and look at what you have done before that works. That’s what you should do next.” – Nic Peterson (2:02-2:15)

Timothy Dick

Profit Layer

 

Keep it simple.

Let’s face it. Too many entrepreneurs overcomplicate the marketing process. When it comes to…

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EP1: The Marketing Layer

Feb 20, 2019

“If you don’t have a good product, you can spend millions of dollars and a lot of time in marketing, but it won’t work.” – Timothy Dick

Timothy Dick

 Profit Layer

 

Marketing is not a trendy advertising method.

A lot of people think marketing is business. We have a lot of ‘experts’ and ‘gurus’ out there teaching…

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